Two pie charts
These two pie charts show the types of gifts that women and man in the USA buy for each other on Valentine’s Day, 14th February yearly.
The most popular gifts bought by both women and men are flowers, candy and cards. Cards are the most popular gift for both genders. More men than women buy flowers, 16% compared to 11%, while more women, 27%, buy cards than men, 18%. Rather surprisingly, more women, around a fifth, buy candy for men than vice versa. Around 10% of both women and men purchase jewellery. Over twice as many women than men buy perfumes or cologne. Men spend more than women on both lingerie and spa/personal care, which is exactly what you would expect.
In conclusion, the types of gifts bought for each other by women and men in the USA are more or less what you would expect. The actuality of the percentage, however, is rather more surprising; for instance, the fact that grater percentage of women buys candy and perfume /cologne.
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